Our approach

It’s all about the data, everything we do builds on powerful customer insight. Together, we enable you to deliver exceptional experiences.

Unlike many other media platforms, Retail Media consistently delivers measurable results against brand and sales objectives, ensuring your brand connects with the right shoppers when and where it matters most!
Partnering with us is about more than advertising – we want to create a superior customer experience. Here’s how we do it.

National cross banner campaigns

Reach your ideal audience at scale with campaigns across our New World and PAK’nSAVE retail networks. Use the behavioural insights from over 200m transactions a year to identify the right customers and exactly where they shop to deliver incremental growth.

Insight-led media planning

Data-led decisions that grow sales. With Foodstuffs Precision Media, every campaign strategy is based on a deep understanding of how customers engage with your products and brands. We’ll provide insights which identify the opportunity for growth, along with the best customers and relevant locations to target.

Closed-loop measurement

We measure every campaign and are provide timely, transparent results. Our team gives you a 360° view of campaign performance across the customer and brand KPIs which align to your objective. We know how important it is for you to understand the real brand and sales impact of your campaign, our measurement and analysis helps you see the ‘why’ behind your campaign to continually optimise performance. 

Full-service offering

We’re with you every step of the way. Your dedicated media planner is here to help, from insights to action to campaign performance. Our media operations team and channel experts manage every aspect of campaign delivery across multiple channels and retail formats, providing clear data on compliance and ensuring that your brand lands with customers as expected.

Find out more

We're on a journey to engage customers like never before, get in touch and one of our dedicated media specialists will get back to you.

Get in touch