Kia ora

Introducing Foodstuffs Precision Media. We're creating New Zealand’s largest omnichannel retail media network, powered by dunnhumby data science.

Take advantage of world-leading data-science, enabling brands to understand, target and engage their customers like never before.
Retail is changing, as are Customers’ needs and expectations. We ensure that we can precisely connect with customers from sofa to store so that they can interact with your brand in a personalised and effective way.

Greater campaign effectiveness and return

Reduce media wastage by targeting the most relevant customers online and in store to achieve your brand objectives. Insights and measurement underpin our full-service approach. 

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Seamless multi-channel delivery

Our client-focused team of media experts ensure consistent campaign delivery across the New World and PAK’nSAVE media portfolio. 

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Globally experienced media planners

Our team combines local grocery knowledge with serious global retail media expertise. We have created media strategies which have grown countless brands in markets across the UK, Europe, New Zealand and South America.

Foodstuffs Precision Media, powered by dunnhumby, is Foodstuffs’ new retail media platform. We provide media and advertising services for our supplier and agency partners, on behalf of the Foodstuffs North Island and Foodstuffs South Island co-operatives.


Customers who are exposed to four retailer channels spend 5.3x more than those exposed to one.

2.5x ROI

Compared to standard rule-based audiences, science-based audiences deliver up to 2.5x ROI.


We leverage the insights from over 200m annual transactions.

Find out more

We're on a journey to engage customers like never before, get in touch and one of our dedicated media specialists will get back to you.

Get in touch